Reviews (1,523)

Overall rating
4.8
Counts per rating level
  • 83% of ratings are 5 stars
  • 6% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 7% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this as intuitive and easy to use, even for beginners or those returning to email marketing. They rely on it for newsletters and sales‑driving campaigns, praising templates, customization, segmentation, and tagging. The Shopify integration generally syncs data smoothly, with support helping fix issues. Pricing suits small businesses, and live chat support is frequently called excellent—fast, patient, and knowledgeable, especially for sync, SMS, and automation setup.

November 22, 2021

We lost 18,000 Mailchimp Subscribers when we updated our Mailchimp App. Have contacted multiple Mailchimp customer service teams and have yet to find a solution.

Everly Rings
United States
21 days using the app
Intuit Mailchimp replied November 22, 2021

Hi Everly Rings, not sure if you've seen some of the other recent replies to reviews, but, did you have the old (Legacy) Mailchimp for Shopify app installed previously? If so, and it was deleted recently, that would've caused data to be "deleted" in Mailchimp. We realize the inconvenience and frustration this has caused and have made an update to the legacy application to eliminate this behavior going forward.

The good news is that resyncing your store should fix any missing data. We'll grab your customer's order information and opt-in preference and sync them with your Audience. Follow this guideline for set up: https://mailchimp.com/help/connect-shopify/. Please reach out to our support team anytime if you see anything different after a resync is completed and we will be happy to help!

November 5, 2021

I was using Mailchimp for 3 years with no issues up until today. Like normal, I scheduled a campaign last night with my correct number of subscribers and this morning my campaign delivered to only a fraction of my subbies because 1,200 subscribers had been deleted by Mailchimp. What is going on? This is the busiest shopping season of the year--Can someone at Mailchimp reverse this error?

Wraps Adorn LLC
United States
Over 2 years using the app
Intuit Mailchimp replied November 18, 2021

Hi Wraps Adorn, thanks for your patience while we researched your comments. By chance, did you have the old (Legacy) Mailchimp for Shopify app installed previously? If so, and it was deleted recently, that would've caused data to be "deleted" in Mailchimp. We realize the inconvenience and frustration this has caused and have made an update to the legacy application to eliminate this behavior going forward.

The good news is that resyncing your store should fix any missing data. We'll grab your customer's order information and opt-in preference and sync them with your Audience. Follow this guideline for set up: https://mailchimp.com/help/connect-shopify/. Please reach out to our support team anytime if you see anything different after a resync is completed and we will be happy to help!

Edited January 19, 2020

It's recommended that you do not have the automatic 'add to mailing list' box check on the payment page. It took me about 9 months to realize that ShopSync had been switching my customers to "non subscribe" when they made a purchase, because that box was unchecked. Because of this, Mailchimp omitted hundreds of my good, long time customers from my mailings. I have now switched to Klaviyo.

Texture Clothing
United States
9 months using the app
October 3, 2019

Shop Sync is UNSUBSCRIBING customers! Some of my best customers are PISSED that they did not receive our most recent promotional email... the reason? They were already subscribed to our list but when they purchased and neglected to check the box to subscribe (and why would they, they are already on my list and already happy to be there) and Shopsync is automatically relegating them to "transactional only" emails.

Thanks a lot, Shopsync, now I have to explain to some of my best customers why they missed out on the email announcing our latest limited edition designs that sold out before they saw the social media posts.

Uninstalling your app and making profuse apologies to my customers!

Mouse Loves Pig
United States
5 months using the app
Edited November 4, 2021

I had been using this app since it was Shop Sync when Shopify and Mailchimp split up. Suddenly this past Sunday 3979 contacts were deleted from my mailing list. I just discovered this tonight and they are telling me to make a new list and resync all the contacts. This does not fix the problem because all these contacts had already updated preferences about which emails to get and discovering this the night before I launch a project 7 years in the making has me fuming. I will be leaving Mailchimp, I had been a customer since 2008. All they are saying is we know this is unsettling. This is a bug on their end but the small businesses are paying the price. Total Garbage. I just want all my contacts back so I can export the list to a new company. The other thing I just realized is syncing the contacts again could cause some folks who have unsubscribed to get emails again, which then flags the account and causes more problems.

Club Duquette
United States
Over 2 years using the app
Intuit Mailchimp replied November 18, 2021

Hi Club Duquette, thanks for your patience while we researched your comments. By chance, did you have the old (Legacy) Mailchimp for Shopify app installed previously? If so, and it was deleted recently, that would've caused data to be "deleted" in Mailchimp. We realize the inconvenience and frustration this has caused and have made an update to the legacy application to eliminate this behavior going forward.
The good news is that resyncing your store using the new Mailchimp for Shopify integration should fix any missing data. We'll grab your customer's order information and opt-in preference and sync them with your Audience. Follow this guideline for set up: https://mailchimp.com/help/connect-shopify/. Please reach out to our support team anytime if you see anything different after a resync is completed and we will be happy to help!

December 1, 2021

Do not download and DELETE this app from your Shopify store immediately. They have resubscribed thousands of customers ranging back from 5+ years ago who have unsubscribed from my emails. Upon emailing them about it and asking them to call me immediately, they informed me that phone calls are only for premium plans. WHAT? Had to delete it immediately, and continue to apologize to thousands of customers.

Twinkled T
United States
Over 2 years using the app
April 16, 2019

I used this app to sync Mailchimp with Shopify. It was the only FREE option that I had. I would love to have Klayvio but it's more than I wanted to pay at the moment. I read the warnings of how emails were sent to old subscribers, but I had an even more strange thing happen. I had an additional 179 people imported into my mailchimp-emails that were never even on my subscriber or unsubscribe list, and totally unfamiliar to me. Has anyone else had that happen? I have no clue where these random emails came from, but suddenly they received my automated "thank you for subscribing" message and then I had to delete each person individually which wasted hours of time. For some reason mailchimp was not letting me delete multiples at a time. I don't know why this would happen, and now each time I delete a bunch of foreign emails they seem to keep getting added back in. I'm terrified to even use my mailchimp to send a mass email because I'm not sure who's going to get it. I'm tempted to bite the bullet and switch over to Klayvio.

Yen Chee Design
United States
5 days using the app
April 3, 2019

We decided to use this ¨workarounds¨ as a solution for the shopify disaster. Now past customers who did not opt in are getting our auto welcome message and unsubscribing saying did not sign up. Great for our brand, nice work! Be aware everyone and good luck with email marketing.

Idea Chíc
United States
1 day using the app
Intuit Mailchimp replied April 10, 2019

Hi there, if you installed the ShopSync app prior to 4/4/19, our app was engineered to include past customers who "Accept email marketing", orders, and products in Shopify. If they showed unsubscribed in Shopify, we ignored the email. In other words, we looked at Shopify as the "truth" and nothing else.

Although our intentions for this were done for all the right reasons, it, unfortunately, didn't work for everyone as you saw with your subscriber counts going up. With how we used to perform the initial sync, it would have been possible to re-subscribe users if they had opted out from a Mailchimp list previously. Or, it's also possible the old integration missed real subscribers with how it was designed.

Now, we've changed up how we handle the data from Shopify to Mailchimp on the initial sync. Here's more information on how it works:

Before any data is processed by ShopSync, we perform integrity checks with Mailchimp to ensure these customers can be sent to the list that is connected.

For example, if someone opted out of a list in the past, we won't add the email again. We'll also update Shopify with the correct status that Mailchimp shows. That way, the most current subscriber status in Mailchimp is synced with the store.

After the initial sync is complete, we'll continue adding customers, orders, and products from your store to Mailchimp as transactions occur. We'll add customers that visit your store who are deemed transactional as well. That way, you can use Mailchimp's automations to trigger abandoned carts and order notifications. If someone unsubscribes from a Mailchimp campaign or automation in the future, we'll sync the opt-out status back to Shopify and vice versa.

If you're concerned that the store subscribers won't match up with Mailchimp, we recommend comparing customers from your store with Mailchimp unsubscribe data. You could then manually unsubscribe customers in Shopify. Another option would be to send out a light email after the sync - maybe something to the effect of "We're updating our customer preferences, click here to opt-out".

We're very sorry for any inconvenience.

January 12, 2022

Used to be good and for a great price, but have continuously increased the pricing so that they are now one of the most expensive for fewer extras than their competitors. Have been with Mailchimp for over 7 years, but the last price hike was one too many I'm afraid. Now moving to another company!

Ultimate Modelling Products
United Kingdom
Over 2 years using the app
Intuit Mailchimp replied June 2, 2022

Hey there. We understand that it can be frustrating to pay for features you don’t use. We’ve made significant improvements to our platform experience, our core email offerings, and launched features like our Customer Journey Builder, AI-enabled content tools, and more app integrations to help our customers solve their biggest challenges and run and grow their businesses more effectively. If you haven’t already, we encourage you to take a look at our What's New page to discover tools that can help increase engagement with your contacts:
https://mailchimp.com/whats-new/

If you’re looking to lower your price, we encourage you to review your current plan type, contact tier, and audience size to determine if it’s bigger than you need. You can try re-engaging inactive subscribed contacts and archiving those who don’t respond. This may reduce the number of contacts in your billable audience, allowing for a smaller contact tier, which will reduce your monthly price.
Re-Engage Inactive Subscribers: https://eepurl.com/dyimpT
Archive Inactive Contacts: https://eepurl.com/dyimtX

Take care

January 14, 2022

They are very expensive and offer no support until you pay for a plan. Then theres these content blocks that get added automatically. I dont know how someone could actually pay $11 a month... Be prepared to be charged the first $70+ the first month for their cheapest plan... Oh! And now that you paid, you can get support, right? Well, not really. I have never once received a response to my emailed support tickets and the chat is a huge joke. Expect to be online with them, getting absolutely no answers, for about 2 hours before they say they have to escalate it and to expect a response by email... However, there will be no email, as previously mentioned. And there huge glitches with their automations. One random day in December they sent Welcome emails to 7000 of my customers and have yet to explain why this happened. They have been sending abandoned cart emails to customers 5 hours after that customer completes a purchase. When I tried to test it myself, I received an abandoned cart email 24 hours after I abandoned my cart (when it is set to 5 hours) and its missing whole blocks of personalized product recommendations. When I check on mailchimp, the blocks are there... This is extremely embarrassing to my brand and I will be moving to a different company.

Caspar Curiosities
United States
Over 1 year using the app