Reviews (1,520)

Overall rating
4.8
Counts per rating level
  • 83% of ratings are 5 stars
  • 6% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 7% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this as intuitive and easy to use, even for beginners or those returning to email marketing. They rely on it for newsletters and sales‑driving campaigns, praising templates, customization, segmentation, and tagging. The Shopify integration generally syncs data smoothly, with support helping fix issues. Pricing suits small businesses, and live chat support is frequently called excellent—fast, patient, and knowledgeable, especially for sync, SMS, and automation setup.

Edited June 3, 2026

Fantastic support by Cyrus today. I was guided through everything with a steady hand, and we also managed to fix som issues I was not aware of, so now everything is working perfect! Cyrus is the best!

FEATHER BOOK, WINE & ART
Norway
6 days using the app
October 17, 2025

Mailchimp has been a great tool for our store and a successful marketing channel. We recently experienced an issue with data synchronization, but Nadz provided prompt and helpful assistance.

Topeca Coffee Roasters
United States
Over 2 years using the app
October 15, 2025

overall I think mailchimp is a good email platform. There are things that are missing that I assume they are working on such as phone number collecting in pop-up forms, and even ensuring real phone numbers and emails are submitted in a form before showing the discount code. Not a fan of the forms as of right now, but I do like how easy it is to build emails and set everything up. I am going to keep it for the free trial and see how it goes. I did work a lot with David who was SUPER helpful with getting things set up and answering my questions on the form stuff. Vey much appreciated his help!

Becks + Levi
United States
About 8 hours using the app
August 29, 2025

I was facing Integration issue, where the data was not syncing correctly. Seph quickly understood the problem, guided me through the troubleshooting steps, and ensured the issue was resolved efficiently.

SK Foods Ltd
United Kingdom
About 1 year using the app
August 20, 2025

I signed up for Mailchimp’s Essential plan, but without my consent they automatically switched me to a more expensive plan and charged me extra. The reason? Simply importing contacts — even though not all of them are subscribers. In the end, Mailchimp only recognized 302 active emails, yet they forced me into a higher tier and billed me more.
This feels completely unfair and misleading. If I had actually used a larger audience, I could understand the cost increase. But being charged for contacts that aren’t even active subscribers makes no sense.
To make things worse, the system gives you no clear warning before upgrading and charging extra. It feels like a trap to push users into paying more.
I regret choosing Mailchimp — the pricing model is deceptive, support is slow, and instead of helping small businesses, it takes advantage of them.
I will be canceling and moving to another platform.

Kiwano
Netherlands
Over 2 years using the app
Intuit Mailchimp replied August 21, 2025

Hi there, thank you for trying out our app and providing this feedback. Our team have reached out to you directly to try and assist. This is definitely not the experience we want to provide and would love to discuss further. If you have any further questions please don't hesitate to get in touch with our integration experts via mc-integrationsupport@intuit.com.

August 12, 2025

So far this is an amazing app that allows you to fully integrate Shopify and Mailchimp. Excited to use abandoned cart automations, product recommendations, etc. We ran into a small issue on our end where we wanted to switch our synced audience and the chat team (Rafael in particular) was super helpful. Excited to use this app even more!

Adventure Wagon
United States
19 days using the app
August 1, 2025

Great customer service! Dean helped me and was very patient, thorough, and helpful. His help has actually made me better integrate Mailchimp to my website. Thank you, Dean and Mailchimp! I highly recommend to any small business that wants to expand their marketing efforts and improve their conversions.

Chipper & Cheeky
United States
Almost 3 years using the app
July 31, 2025

I'm sure that Aaron was doing exactly as he'd been trained, but I need more hand-holding than was offered. He was particularly nice and in the end, my needs were met. The help links are so circlular that it feels impossible to actually do the task one might go to find help for. Being directed to those links after exploring them extensively is frustrating, but Aaron was a darling and patient with me.

Hearts in the Mix
United States
Almost 5 years using the app
Edited July 28, 2025

If you have too many different customer tags in Shopify, this app stops syncing any customer tags. We've spent 3 weeks full-time trying to fix this with no luck. Then it synced tens of thousands of old contacts from Shopify to Mailchimp with no way to filter them out, doubling our Mailchimp costs due to extra subscribers. We will have to pay a developer to build a custom Shopify-Mailchimp syncing app to compensate for this app's deficiencies.

Edit: I've tried all combinations of options, including trying to only sync specific tags. That didn't work either.

CSEP Store
Canada
Almost 2 years using the app
Intuit Mailchimp replied July 28, 2025

Hi there, thank you for the feedback and sorry to hear about the issues you are facing. If you wish to sync all tags against your Shopify contacts, then it is true that our integration has an upper limit of 5000 unique tags. However we can help you set up the integration to only sync specific tags as well. Please get in touch with our integration support team via mc-integrationsupport@intuit.com. We're here to help!

July 11, 2025

I'll let everyone else talk about how seamless this integration is, but I want to talk about the Support team. We ran into an issue connecting to Mailchimp. I clicked to contact support for the integration and they actually helped! It turned out there was a real issue. (It wasn't me.) I worked with David, who kept in touch every day, asking if I could try one more thing and assuring me that the team was working on it. And they were! It turns out that there was some old code from a previous version of the integration that was still lurking around and causing issues. They found it and fixed it. Now it's working great. It's easy to complain when things aren't working right, but the communication was so great that I was confident that it would be fine.

On the integration itself: The fact that your products load automatically makes creating emails so much faster!

Sarah Wiley Art
United States
Over 4 years using the app