MIDA Replay, Heatmap & Insight

Great app, can totally recommend to anyone starting their Shopify Store as it gives you great insight into customer behaviour. I tried a few similar apps, but MIDA definitely was the best!

Excellent Tool for Boosting Conversions and Understanding User Behavior

MIDA has been a game-changer for our Shopify store. The combination of heatmaps, session replays, and real-time user behavior tracking has given us deep insights into how customers interact with our site. We’ve been able to identify exactly where users drop off during the checkout process and make targeted changes to improve the experience—resulting in noticeably higher conversion rates.

The app is intuitive and easy to set up, and the customer support is fast, friendly, and knowledgeable. What I appreciate most is how actionable the data is. You’re not just getting numbers—you’re getting a clear picture of what needs to be fixed and why.

Highly recommended for any store looking to reduce cart abandonment and fine-tune the user experience.

Amazing app! We offer products that require customers to enter their Instagram username in the product fields. Previously, if a customer added an item to their cart but abandoned it before reaching checkout, Shopify wouldn’t save any of their input—so we had no way to follow up. Thanks to this app, we can now record user sessions and see exactly who entered their Instagram handle and added items to the cart, even if they didn’t start the checkout. This allows us to reach out, offer support, and answer any questions they might have had.

It’s made a noticeable difference in our conversion rates. Highly recommended!

Interesting app, great to be able to see exactly how your customers are using your website and what they're looking at. Hopefully this will help me fix any issues, make things more user-friendly, and recognise where I need to add extra options to a collection.

The live session replays have been invaluable to our new business. Seeing exactly how visitors interact with our store has helped us spot issues and improve the customer experience. Highly recommend!

I love how I can see what my customers are doing. It gives me insights on what the first button my customers are pressing, as well as which categories are the most popular.

Came from trying out another app and one of the most immediate differences was seeing the mouse trail of recorded sessions. I could better understand how users were navigating the page BEFORE they clicked on something. This is huge and gives us more information to act on as we look to update our page.

Very solid app, plenty of free sessions to get good data.

I particularly like the features showing how many pages a customer views, if they've viewed collection pages and the importance / potential of each visit.

I recommend!

If you're looking at this app, you'll likely end up needing to pay at least for their $20/mo "Growth" plan to get the features you're looking for. But those features are pretty solid. The replay feature lets you see exactly what your website visitor saw, where their mouse was, and what events happened (clicked links, viewed products, add to cart, etc). It tracks customers across subsequent visits, too.

And their support team is excellent. This is the second app from this developer that I have installed, and their support team has always been great to interact with.

If I had two critiques to give, it would be:
1. I wish they had a tier equivalent to the "Growth" plan but with fewer sessions per month at a lower cost. For brand new stores like mine, $20/mo is steep. I'd happily pay $10/mo for 1000 sessions instead of 3500.
2. They really ought to have a video demonstration or something showcasing the features on this app store page. It's much more feature-rich than the app store page lets on.

We love the app, we utilize it to ensure our landing pages are converting our paid traffic and its so helpful to see exactly what people are reading and scrolling right past, especially when its your CTA boxes