Reviews (4,729)

Overall rating
4.8
Counts per rating level
  • 81% of ratings are 5 stars
  • 13% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 2% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this app as very easy to set up and use, with an editor similar to Shopify’s. They like the professional templates, strong Shopify integration, and simple automations for welcome and abandoned cart flows. Many say it replaces tools like Mailchimp, delivers strong open and click rates, and offers reliable deliverability, useful analytics, and good value—especially for small and growing brands using both email and SMS.

Edited May 17, 2021

Overall great! Adding video embed capability all social media handle embeds, multiple product links.

Nailah's Shea
United States
3 months using the app
May 18, 2021

Easy to setup, manage and track how well each one does. Limited by the number of emails you can send per month with base account.

Fancy Fanny
United States
7 months using the app
Shopify replied June 10, 2021

Hey, there. Thank you for sharing this feedback! We're happy to hear that our app was easy to setup, manage, and track the campaigns. While there is a limit of 2500 free emails per month, you're able to send more if that's something you need to do. If you'd like to learn more about this, more information can be found here: https://bit.ly/3vcX99A. Cheers! -Elias, Shopify Support

May 18, 2021

It would be nice if they provide other free useful apps.
I'm grateful to use this but need to provide seductive templates.

giordanomm
Myanmar (Burma)
4 months using the app
Edited May 19, 2021

just started using today. will update this review later but yes, the templates are very basic as mentioned here by other reviews.

NutriVita
United States
About 2 months using the app
Shopify replied June 10, 2021

Hey, there. Thank you for taking the time and sharing this review! We're happy to pass any feedback you have to our developers, as we've done so for the other reviews about our templates. Nonetheless, if you have any additional feedback to add after using the app, don't hesitate to let our Support team know. You can get in touch with our Support team through the Shopify Help Center (https://bit.ly/3gqKnPt), and they can assist you through live chat, email, or callback. Cheers! -Elias, Shopify Support

June 13, 2021

Wow, not surprised when it's done by Shopify. Clean, minimalist, easy to use app that removes the huge hassle of apps like MailChimp or Klaviyo. Of course for now it's not as complete in terms of functionalities as bigger apps but, for small needs (few newsletter sent throughout the year), it's perfect ! Sent a campaign in 8 minutes, instant statistics and income generated all within the app this will replace any CRM in future if more functionalities ! Thank You !

AY THE LABEL
France
2 days using the app
July 27, 2021

It's like they haven't even beta-tested it yet. I have constant problems every time I try to do anything, can't send to more than 40k at one time, campaigns getting stopped for no reason, no automation sequences. . . etc. It's like it was set up by people that have never used an email service. It will be good one day, but today is definitely not that day.

Thrupack™
United States
About 1 month using the app
Shopify replied August 10, 2021

Thank you for writing your review and for sharing your experience using Shopify Email here. I can appreciate your frustration with some of the current limitations of the app and will be sure to pass your comments onto our development team who will continue to build and develop Shopify Email over time.

If you're still interested in using Shopify Email but are experiencing bugs, please contact our support team directly as this may be something we can help with. Our team can be contacted 24/7 through our Help Center: https://bit.ly/2AWw5VA. -Victor

July 27, 2021

I used this to send out a marketing email to my customers. It was fine to set up although I needed help to add something to my DNS setting because test emails weren't going through which is weird because Shopify is my host. Unlike Mailchimp though you can't do anything more after sending it. You can't see who opened the email and send them further marketing, nothing. I'll continue using Mailchimp until Shopify actually starts to take this seriously because right now it's just not very good.

Catherine Iskiw Designs
United States
11 months using the app
Shopify replied August 10, 2021

I'm glad to hear that you were able to get Shopify Email set up despite the issue with your DNS settings, and thank you for sharing your experience using the app with us here.

Shopify Email is still a relatively new app and our development team continue to build it over time. However, I can see why being able to view open rates and other analytics would be helpful in terms of evaluating your marketing strategy, so I will be sure to pass your feedback onto them for their consideration. -Victor, Shopify Support

September 24, 2021

An automated Thankyou email for new and repeat customers would be great to have with this. Newsletters are quick and easy to use.

Daisy Park
United Kingdom
Over 1 year using the app
Shopify replied September 28, 2021

Hey, there. Thank you for taking the time to share this great feedback with us! We can certainly see how an automated "Thank you" email for new and repeat customers would be a great feature. We'd be happy to share this idea with our developers for further consideration. Cheers! -Marty, Shopify Support

September 30, 2021

No useful analytics make this a pretty bad system. No way to see who is opening, clicking, bouncing, or unsubscribing. No way to see who got email and who didn't if there is a problem. No way to clean up my lists. No way to improve engagement when I can't actually see which customers are engaging and which ones aren't. It feels bad on purpose - like Shopify wants us to take our business elsewhere because they don't want to be bothered with this. If that's not the case, please fix it asap.

Seattle Yarn
United States
6 days using the app
Shopify replied October 11, 2021

I'm sorry to hear that the inability to track the metrics you've cited has made using the Shopify Email app a negative experience for you, and can appreciate why this lack of transparency is frustrating. I know that many merchants using Shopify Email have asked for this and this is something I hope we will develop in future to make things easier for our merchants in terms of driving successful marketing campaigns. I will be sure to submit your feedback to our development team and thank you for reaching out to us and sharing your experience with us here via your review. -Victor, Shopify Support

November 5, 2021

The only sure thing that's great is that the merchant gets 2.5K emails, but you know what's so terrible about the shopify email? You cannot email your customers in the event there are refund concerns, delivery questions, or just emailing them to resolve any kind of issue. And the craziest part about this issue, the customer was refunded their FULL AMOUNT for their order, but shopify still kept the processing fee. I don't know whether to laugh or slap myself. Perhaps both while scrapping this app altogether. You know how much confusion and frustration has been experienced, and not to mention the inconvenience. All that money taken in, and we can't even get any extra tiny perk that would assist in bringing in more business. Just WOW!

Studsmen Fashion
United States
Over 1 year using the app
Shopify replied November 8, 2021

Hey, there. Thank you for taking the time and sharing this feedback. You can use Shopify Inbox (https://bit.ly/3o7hdZz) to chat with your customers when they are on your store and if they leave the store, then it will send the reply via email, As for emailing customers directly, you can send emails directly through the order (https://bit.ly/3bTmgXN) from your admin.

That being said, though the decision to keep the processing fee is made by our banking partners - we can see how important this is to you and we'd be happy to pass this feedback along to our development team. Cheers! -Elias, Shopify Support