Reviews (4,729)

Overall rating
4.8
Counts per rating level
  • 81% of ratings are 5 stars
  • 13% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 2% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this app as very easy to set up and use, with an editor similar to Shopify’s. They like the professional templates, strong Shopify integration, and simple automations for welcome and abandoned cart flows. Many say it replaces tools like Mailchimp, delivers strong open and click rates, and offers reliable deliverability, useful analytics, and good value—especially for small and growing brands using both email and SMS.

December 4, 2023

Easy to use and overall effective template builder. IT IS ESSENTIAL THAT ELEMENT PADDING CONTROL IS ADDED, the automatic padding results in little flexibility when trying to achieve certain e-mail designs. Powerful tool when combined with Shopify Flow.

mah.com
Colombia
5 days using the app
Shopify replied December 6, 2023

Thank you for the review and for sharing the feedback. We understand that you need element padding control in order to achieve the designs that you're looking for, and we'd be happy to share your suggestion with our development team. If you'd like to try some alternatives that may provide you with this functionality, then we'd recommend taking a look at Klaviyo (https://shopify.link/Ao6K), Omnisend (https://shopify.link/Bo5A), Mailchimp (https://shopify.link/Ko3r), or Seguno (https://shopify.link/ypJk). Cheers. -Elias, Shopify Support

November 29, 2023

Pretty useless. Custom Liquid Variables like the last order item title cannot be used. So 99% of all marketing automation cases cannot be done. You'll need Klavyo or another app to do this job. Don't know why this app even exists. :-(

Adrianos
Switzerland
2 months using the app
Shopify replied November 30, 2023

Hi, there! Thank you for your feedback. We are adding custom Liquid to Shopify Email, and the feature is currently in early access. You can find more information in this help document (https://shopify.link/7AKV). Thanks again! - Greta, Shopify Support

Edited November 26, 2023

I used another tool (brevo) to create an automation for abandonned cart. I left the automation for abandonned cart running in email. I ran a test : put a product to basket, filled in my details and abandonned the cart.
While I did receive an email from Brevo, I did NOT receive an email from the app "email". Nothing in my junk either.
So, this prooves indeed that there is an issue with the delivery of the email with this app.

Raconte Moi un Chocolat
France
Over 1 year using the app
Shopify replied November 21, 2023

Hi, thanks for your review. Where deliverability for Shopify Email is concerned, the system will send out emails in batches if your customer list has a large number of email subscribers. This process helps avoid spam filters while improving overall delivery rates, which will ultimately help preserve your reputation with email providers as a sender too.

If you'd like our team to investigate your account and its abandoned checkout emails in more detail however, please contact us here: https://shopify.link/qLKl. Thanks! -Kimi, Shopify Support

October 13, 2023

What is happening with Shopify Email? All test emails look horrible- they are either with extremely small text compared to what I set up, or some photos slip away from where it's supposed to stay, or some texts stick too close to other texts. I contacted their online support, but not very helpful. Very frustrating.

EART-GUITAR
China
Over 2 years using the app
Shopify replied October 17, 2023

Hi there. Thank you for taking the time to leave your feedback. I'm sorry to hear that you're experiencing some trouble with the Shopify Email app. Could you please share a bit more information on what was advised to you? If you haven't done so already, I'd encourage you to follow up with us directly (https://bit.ly/2AWw5VA) for further investigation. - Blair, Shopify Support

July 26, 2023

Wir sind nun von Klaviyo komplett auf Shopify Email umgestiegen und ich muss sagen. GENIAL. Klar, es fehlt noch an der ein oder anderen Stelle ein tolles Feature und ich hoffe, dass Shopify hier noch nachzieht - aber der Anfang ist gemacht. Das Beste daran, wir haben nahezu alle Flows in Shopify nachgebaut und verlieren dadurch keinen Umsatz. Im Gegenteil - wir zahlen sogar deutlich weniger als mit Klaviyo.

Barista Royal GmbH
Germany
4 months using the app
April 12, 2026

Perfect..

متجر أنس للكتب
Egypt
9 months using the app
May 21, 2026

,

90s Owl
India
About 1 month using the app
April 10, 2026

I like it - it's easy to use.

CIABA | JAPOŃSKA ZIELONA HERBATA
Poland
Over 3 years using the app
April 9, 2026

I love the AI It helps the person who isn't as savvy with technologies

The Wooden Jewel - Handcrafted fine jewelry and jewelry appraisal services
United States
6 months using the app
April 8, 2026

shopify is totally awesome and the ai helper is the best for helping build your brand

MeansFarmsLLC
United States
5 days using the app