Reviews (4,704)

Overall rating
4.8
Counts per rating level
  • 81% of ratings are 5 stars
  • 13% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 2% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this app as very easy to set up and use, with an editor similar to Shopify’s. They like the professional templates, strong Shopify integration, and simple automations for welcome and abandoned cart flows. Many say it replaces tools like Mailchimp, delivers strong open and click rates, and offers reliable deliverability, useful analytics, and good value—especially for small and growing brands using both email and SMS.

February 27, 2024

I honestly love using this app! The only thing I wish it would do is be able to use the same fonts we are using on our website for branding to become consistent. Otherwise it's been great and seamless so far!

Ampersand Candles + Oils
United States
About 1 year using the app
February 25, 2024

It's easy to use, and the analytics and insights are incredibly valuable. I've used other bulk email services and this one is outstanding for its transparency in which emails have bounced or who reported you as spam. It just took me one pass to clean up my list and now I'm confident I'm actually reaching people who actually want to hear from me. Thumbs up from me!

Sandwich Glass Museum
United States
7 months using the app
February 23, 2024

pretty good. the price is amazing. while i wish they had many more features, allowing us to auto schedule and resend unopened emails to customers would be amazing.

ShadedbyShanell
United States
About 1 year using the app
February 23, 2024

I've had my store over 13 years and in that time, I've used several top newsletter services, including Mailchimp and Klaviyo. For a one person business, I never really used all the advanced features of those services and they were really expensive and often hard to figure out. I was immediately pleased with Shopify Email for it's ease of use and intuitiveness. It just works so easily with my Shopify store. When I first saw some of the basic templates, I was a little dismayed, but quickly found them easy to customize to a nice, clean design. On top of the ease of use, the low cost has really saved my 1 person shop during a big dip in my niche lately. Wonderful option for those getting started or with a time / money budget. Truly pleased with this app. I hope Shopify continues to give it love. Way to go, Shopify!

French Kiss Collections
United States
6 months using the app
December 5, 2023

No "Opt-In" radio button...?

Why isn't there a signup form with an opt-in radio button? This is a legal requirement in the EU.

It prevents us from growing our mailing list through promotions and competitions.

Funkytown Kayak & Surf Shop
Ireland
Over 3 years using the app
Shopify replied December 6, 2023

Thanks for taking the time and sharing this feedback. While we're unable to offer any legal advice for the EU or in general, we'd be happy to share your feedback with our development team in regards to having an opt-in radio button. However, for the time being, feel free to check out some of our recommended alternatives: Klaviyo (https://shopify.link/Ao6K), Omnisend (https://shopify.link/Bo5A), Mailchimp (https://shopify.link/Ko3r), or Seguno (https://shopify.link/ypJk).

That being said, it may also be possible to explore some theme customizations and implement radio buttons. Though this isn't something that's supported by our Theme Support, you can consider hiring a developer to assist you if you're not comfortable working with coding languages. Should you need help finding a developer, then we'd recommend taking a look at our directory of certified developers on Shopify Partners (https://shopify.link/rp20). Cheers. -Elias, Shopify Support

December 4, 2023

This is a great free app. Very basic but it works. The only reason why I gave 4 stars is because I would like a function where I can resend an email to customers who has not opened the previous email.

Cannasutra
South Africa
6 months using the app
November 24, 2023

After previously using Mail Chimp and Sequno I decided to switch as the integrated platform seemed easier to use. After a few months I realised that none of my scheduled emails were being sent on time (affecting my ROI).

I eventually reached out to Shopify customer support as I was being charged p/email and they weren't being delivered and the advisor said:

"I understand that technically we are creating apps that might help merchants on paying app charges but we understand that the apps or alternative options we offer is not the best option compared to third party apps that focuses on the service they are offer. We offer cheaper prices to lessen the cost."

So if you are focused on saving money, this app may be a good option. If you want a service that is reflective of the cost or need emails to be delivered at specific times - go elsewhere!

Slay My Print
United Kingdom
About 1 year using the app
Shopify replied November 27, 2023

Hi there. Thank you for taking the time to leave your feedback, we truly appreciate it. As we can completely understand the impact of this, I've gone ahead and shared your feedback with our developers to consider in future updates. - Blair, Shopify Support

November 17, 2023

Simple and effective solution. Needs more in depth analytics and features. Otherwise, it gets the job done very well.

MostraCoffee
United States
12 months using the app
November 11, 2023

I cannot load the email app to edit my emails in a VERY important workflow. Every time I click the email app or try to edit an email from the workflow, the webpage just hangs. Why is this so poorly implemented when it's such an important feature to this service? You guys really need to improve this, I'm seeing reviews of the same problems from 2020, it's nearly 2024. Fix this.

Modern Yoyos
United States
7 months using the app
Shopify replied November 13, 2023

Thank you for taking the time and writing this review. We certainly appreciate how it can feel to discover issues using the app and want to do what we can to isolate the problem you're experiencing. I'm going to follow up with you via email to get some more information so we can identify the issue. - Clare, Shopify Email

October 9, 2023

I now remember why I uninstalled this last November. I spent a lot of time setting up my automations and I noticed they were not being sent. Spent more hours with support trying to understand why they were not sent. He told me that that the "time frame" has not been met. Ok, so I wait. He said if I have an issue to reopen the chat. Well, the automation is set for 4 hours, and at hour 5, still not sent. Reopened the chat and nothing haven't heard a word. So now, I have several emails that could have been sales, lost because the app is not working as it's suppose to. Nicki Lynn Jewelry

Nicki Lynn Jewelry
United States
6 months using the app
Shopify replied October 11, 2023

Hi Nicki, thank you for your review and feedback. I understand you have some concerns about delays in your emails being sent out when using the Shopify Email app. If you are sending emails out to 1000+ subscribers then your emails may be sent in batches. This is to reduce the risk of the emails being flagged as spam by email providers. If that doesn't apply to you please reach back out to our authenticated support through our Help Center so we can continue to work with you on this. -Shay, Shopify Support