Reviews (4,702)

Overall rating
4.8
Counts per rating level
  • 81% of ratings are 5 stars
  • 13% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 2% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this app as very easy to set up and use, with an editor similar to Shopify’s. They like the professional templates, strong Shopify integration, and simple automations for welcome and abandoned cart flows. Many say it replaces tools like Mailchimp, delivers strong open and click rates, and offers reliable deliverability, useful analytics, and good value—especially for small and growing brands using both email and SMS.

March 16, 2024

Shopify Email is easy to use!! It's a great tool if you are trying to keep your customers informed and you don't have that many customers. I do not use all the power of Shopify email but I am very happy to have it.

59Balloons
Netherlands
10 months using the app
March 15, 2024

I like where this is heading and really hope they continue to build it our more. It reminds me of a middling MailChimp before they got overly complicated. I could gripe about some things missing or granularity or limitations but overall it's grown enough to be useful, but needs to continue looking at its contemporaries for continued iterations and workflows.

As of this writing we've been using it as our main email campaign tool for about 6-8 months.

The Secret Chocolatier
United States
6 months using the app
March 13, 2024

If could do a "customer bought" section, it would be 10 stars. currently has more abandoned options, so if its a good product need more options to gain back wins. So far does what it needs when i need it to. But also you must put in the time to get from it what you need. Thanks.

Saturated
United States
8 months using the app
March 5, 2024

Easy to use and effective for us, but not having the ability to filter out archived products is frustrating!

DriveBuy
Australia
Almost 4 years using the app
March 4, 2024

I wish there were more advanced options, but I like it as a standard and simple to use email creator. I would love to make fancier and more exciting emails without needing a paid app though.

Subtly Southern
United States
Over 3 years using the app
March 4, 2024

Definitely a 5.
1. Saves me from needing an outside app like MailChimp.
2. All of my mass emails have a professional look.
3. Many templates.
4. Easy links.

Uniformity Lafayette
United States
Over 3 years using the app
March 2, 2024

Completely unreliable. Sometimes it says send and no one ever receives that emails. On many occasions our emails went out several hours after the scheduled time. If you are looking for the minimum reliability of email newsletter getting delivered and getting delivered when it is scheduled DO NOT USE this app.

Saturdays Football
United States
About 3 years using the app
Shopify replied March 8, 2024

Thank you so much for taking the time to share your review with us. We are sorry to hear you have had less an a reliable experience with our app and this is something we would like to investigate further with you. Please reach out to our Support team (https://shopify.link/vRnL) at your earliest convenience to open a ticket with our team. -Olivia, Shopify Support

March 1, 2024

Really good free app. You can set up automations up to 90 days wait time, and send up to 10000 emails for free! This is perfect for those with small email lists that have to otherwise pay through the nose for basically the same thing.

Of course, there are things I wish it would do (mostly would like to know the non-Shopify links that are clicked), but for free email hosting? It's pretty darn amazing.

Patricia Loofbourrow
United States
Almost 2 years using the app
February 27, 2024

I honestly love using this app! The only thing I wish it would do is be able to use the same fonts we are using on our website for branding to become consistent. Otherwise it's been great and seamless so far!

Ampersand Candles + Oils
United States
About 1 year using the app
February 25, 2024

It's easy to use, and the analytics and insights are incredibly valuable. I've used other bulk email services and this one is outstanding for its transparency in which emails have bounced or who reported you as spam. It just took me one pass to clean up my list and now I'm confident I'm actually reaching people who actually want to hear from me. Thumbs up from me!

Sandwich Glass Museum
United States
7 months using the app