Reviews (305)

Overall rating
4.7
Counts per rating level
  • 90% of ratings are 5 stars
  • 6% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 3% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this as an intuitive, beginner‑friendly email and SMS tool with strong value for money versus alternatives. They like the flat pricing, generous free plan, and deep Shopify integration with product blocks and pop‑ups. Pre‑made templates and automations for welcome, abandoned cart, and post‑purchase flows help drive sales. Smart segmentation, A/B testing, clear analytics, good deliverability, and fast, proactive support are frequently praised.

Edited September 19, 2017

9/19/17 update - so we did not heed our own advice and we got bitten again...sheer laziness on our part. Buggy software and terrible support. Don't go down this path. We are exiting today!
2/8/16 - Beware using this product. We have been bitten by poorly tested and buggy software that are cause for embarrassment....far from promoting your products it will turn customers away.

Toyrist Com
United States
Almost 4 years using the app
Edited December 2, 2020

Update:
If you are switching from MC, be extremely careful using SM automatic list import feature, dont use it at all. Its importing your unsubscribers as well Also SM creating accounts for them on your Shopify and mark them as accepting marketing and resulting in messing up your data. ----------------------------- I choose this app because it was the most reasonably priced email platform out there. Other options were ridiculously expensive. Simple to use decent app. However there are some issues needs to be addressed by their team. Once I switched from MC using their automated tool, they imported my unsubscribes as well and mark them as subscribers. For that reason my first email got very high amount of complaints. Secondly they created accounts on my Shopify for those emails accounts that unsubsribed and marked them as subscribers on Shopify , which is not good if I decide to switch platforms in the future. If they improve their platform and make it more sleek and without glitches, while not increasing prices , they would do very well. Also a better pop up email collection feature would be nice.

Woodstone
United States
9 months using the app
SmartrMail replied March 12, 2020

Hi Woodstone team 👋

Thanks for the feedback. I believe our team already let you know that we quickly fixed the issue with the Mailchimp importer. For the customers that were affected, we'll reach out to sort that out. You can upload a list of the unsubscribes into Shopify and it will fix the issue.

We also do have a new popup on the way this year! We'll be sure to let you know when it's live 😊

Edited November 4, 2017

Had error with the manual mails sent out to 1000s of customers the shop now button link always returned a dead link.

Military Outdoor
United Kingdom
5 months using the app
August 6, 2024

SmartrMail is an excellent choice for small and medium-sized Shopify stores. It's user-friendly and offers great features like customizable templates and automation. The standout is their exceptional customer support, always responsive and helpful. Highly recommended for any business looking to enhance their email marketing with ease and reliability.

OMAC USA
United States
Almost 2 years using the app
June 19, 2024

Es la mejor aplicación de email marketing que hemos usado. Es realmente fácil de usar. Cuando la instalas por primera vez, escanea tu página web y propone plantillas según los colores de tu tienda. Adicionalmente, aunque no está disponible en español, es posible personalizar casi todos los copies para adecuarlos al idioma que necesitas. Se integra perfectamente con Shopify. Lo mejor es que el servicio al cliente es muy rápido. 10/10

Puro Verde Colombia
Colombia
About 1 month using the app
July 22, 2024

Very good app that easily opens a new sales channel

Carbon Offroad
Australia
Over 1 year using the app
Edited September 10, 2025

The Smartrmail team has not only built a powerful app that covers the entire spectrum of e-commerce from A to Z—it also stands out thanks to its superb customer service. We received in-depth advice and felt we were in professional hands at all times. That's hard to find these days! You rock!

Ugritone
Germany
Over 4 years using the app
July 3, 2024

Des prélèvements intempestifs, un service excessivement cher et des montants prélevés non justifiés

M7 Academy : E-Book
France
10 months using the app
January 2, 2023

easy to use, good insights in the stats, reliable, ...
Everything i need from an email marketing app!

Mirabella's Botanicals
Belgium
Over 1 year using the app
SmartrMail replied January 2, 2023

Thank you for your feedback Mirabella's Botanicals 🌿 Feel free to let us know if there's anything else we can assist you with 😊

May 24, 2023

Muy buena atención y servicio. Nos sirvió mucho la herramienta. Muy facil de usar y buenos reportes.

CIPITRIA
Argentina
About 1 month using the app
SmartrMail replied May 24, 2023

¡ Hola Cipitria ! 👚👙 Gracias por sus comentarios, nos complace saber que nuestro equipo pudo ayudarlo con sus preguntas. ¡No dudes en hacernos saber si hay algo más en lo que podamos ayudarte! 😊