Subi Subscriptions & Loyalty

Subi Subscriptions & Loyalty

Reviews (928)

Overall rating
4.9
Counts per rating level
  • 94% of ratings are 5 stars
  • 4% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 1% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this app as very easy to set up, often launching subscription plans within minutes. It’s used for subscribe-and-save and loyalty-style programs, with recurring orders, a self-service customer portal, and smart recovery now in the base plan. Widgets are modern, customizable, and integrate cleanly with Shopify. Support is frequently praised as fast, hands-on, and willing to customize features and design, with helpful AI chat for smaller issues.

Edited March 17, 2026

I've been using Subi for a while now and my experience has been, on the whole, positive. We had some issues over Black Friday which negatively affected my store and the customer service was not helpful. However, my recent interactions with Melissa have been extremely good - she was super helpful and customised many things for me. I do hope this app grows and they can improve and increase their functionality. Thank you.

Miriam's Collection
United Kingdom
Over 1 year using the app
November 12, 2025

Subi is a great tool within Shopify to support recurring payments, offering various payment plans - to your business needs. Our business MOTO LNKS a (motorcycle rental company), uses "Payment Links" heavily to initiate subscriptions with our customers once they have undergone their booking and KYC. There was an issue identified within this feature, whereby Pearl from customer support was quick to respond and resolve. Therefore, if you are on Shopify and want to take subscription style payments. I would 100% recommend Subi.

Only downside, which I only found out later, apart from paying monthly to use Subi, Subi also takes an additional clip of each initiated transaction. Now, that added with Shopifys cost and Shopify Payments transaction cost plus, the Subi monthly cost - can add to big dent to your bottom line...

MOTO LNKS
United Kingdom
Over 1 year using the app
October 16, 2025

Subi has been a great app for a beginner like myself looking to have a sticker subscription service on my shop! One thing I just wished the free / basic plan had was the ability to create a free shipping rule for recurring billing, which I thought I could just adjust in the Shopify shipping settings portion. Turns out you can't do that, and I was tearing my hair for the past 2-3 weeks doing by myself because my customers kept getting billed for shipping too! I ended up turning to Subi's customer service for help. It wasn't long before I connected with someone (thanks Harry!) who explained how the plans worked and a potential workaround for that. As someone just starting on subscriptions / memberships (and I'm even close to hitting the limit of the free plan), I'm nervous about paying for the Growth tier, but may contemplate upgrading so I could take advantage of the shipping solution but also the widget customization.

Tiramaesu
United States
6 months using the app
October 10, 2025

One of the best companies and customer service I've ever had, hands down.

Grace and Pearl are stellar, live chat support, instant solutions to anyting you need.

Now, the Subi app is probably one of the best I tested - fully integrated into the Shopify Admin dashboard, and fully compatible with the new Shopify user accounts (users can manage their subscriptions right from Shopify user account page, NOT a separate page hosted elsewhere).

Best modern design options too, doesn't feel outdated like most others and the design customisations are easy and intuitive. Best UI/UX I've seen.

I'd say definitely far superior to the likes of ReCharge who many think are the biggest. Just try Subi, then we speak. Subi is how any app on the Shopify store should be developed.

Munchyhub
United Kingdom
About 1 month using the app
Edited December 2, 2025

Rick and Harry have been very responsive to all support needs! If you're shopping around for a good subscription/membership app this one is the way to go!

After trying three others this ended up being the best one feature-wise. You can tell when there is a team behind an app that continues working to make it better and listen to your input.

I expect Subi to be around a long time and continue becoming better! They have my vote of confidence and deserve a chance to earn yours as well!

Edit*

I've had issues I've ran into with bundles. Nothing related to their app, just logic based issues. Stella from Subi was able to help me out with styling it differently which helped with the majority of my problem! This team rocks and I stand by saying you should give them a chance!

Sunstone Permanent Jewelry
United States
3 months using the app
Edited September 17, 2025

zero support, can't get in contact with a human, multiple bugs, AI support only.

DO NOT install this app if you prioritize your customer experience.

Update: after we uninstalled the app the team reached out to us and was helpful at fixing the bugs that the app caused asap. I am grateful for their help in fixing the issues but it would have been even more helpful if they could have helped us when we tried to resolve it previously.

Authentic Ego
United States
About 2 months using the app
August 21, 2025

This is the second store I have installed Subi on. I have some slightly complicated requirements for how variants and subscriptions need to be displayed. Both Mason and Miles in support were great and managed my needs with great efficiency. I have another store in development and will definitely be installing this app.

Health International
United Kingdom
7 days using the app
August 11, 2025

Mason from Subi was fantastic — he quickly customised our subscription model to suit our needs, going above and beyond to get everything set up so we’re launch-ready in no time. We’d tried other subscription apps, but nothing worked quite like Subi. It has all the features we need, is easy to use, and comes with the best customer service whenever you need help. Big thanks to Mason for helping us out and collaborating!

Nueday Wellness
Australia
4 days using the app
Edited February 27, 2026

Their support is always very very helpful. I would not suggest using them as a sole loyalty app but they are working on lots of updates for it so maybe in the future. The subscription and bundle part though is truly incredible.

Brooklyn Film Camera
United States
7 months using the app
July 21, 2025

The app offers an incredibly user-friendly platform for managing subscription-based products—it’s intuitive, straightforward, and makes the entire process seamless. The customer support is outstanding as well. Pearl, in particular, has been a pleasure to work with; she responds promptly and always ensures everything is handled efficiently. Highly recommended!

Hydrolife
Hong Kong SAR
10 months using the app
Subi (formerly Subify) replied August 18, 2025

Thank you so much for the kind words! We’re so glad to hear that Subi’s intuitive experience is making subscription management smooth and stress-free for your team. Huge kudos to Pearl, we’ll make sure she sees your lovely feedback! 💜
We’re here whenever you need us and truly appreciate the recommendation. 🚀