Reviews (296)

Overall rating
4.9
Counts per rating level
  • 92% of ratings are 5 stars
  • 4% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 2% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this app as very easy and fast to set up, with smooth Shopify integration and no performance issues. They report higher conversion rates, increased average order value, and fewer shipping‑related tickets and disputes. Key benefits include shipping protection, return assurance (even on final‑sale items), and shifting risk away from the merchant. Support is consistently praised as responsive, proactive, and helpful with onboarding and customer service workflows.

October 27, 2025

Very helpful to increase conversion rate and save money on returned items. Definitely recommend for all sellers.

Bicystar
Hong Kong SAR
4 days using the app
Edited July 16, 2026

5 stars without hesitation! Seel has been a game-changer for our Shopify store.
Not only is installation quick and stable, it’s helped us slash shipping issue support workload significantly. We’ve seen a clear lift in order conversion since adding their checkout protection, with lots of customers actively choosing the coverage for their orders.
Customers find the claim process intuitive, and their support team is responsive and knowledgeable whenever we need assistance. It streamlines our entire post-purchase operation while making shoppers feel safer buying from us. A must-have valuable app for any Shopify merchant, highly recommend!

DJIUSA
Hong Kong SAR
3 months using the app
Edited May 21, 2026

Taking our review down 2 stars. While we love the idea of their Make It Returnable service, the Seel support is severely lacking. We have messaged multiple times following up on an active support ticket and no response in days.
Also, customers are reporting glitches in their verification process and that it is extremely laborious submitting for returns to execute the coverage they have paid for. It is reflecting negatively on our business. Not sure how much longer we can use this system if it doesn't improve. We hope that it does!

Neon Spur
United States
8 months using the app
August 7, 2025

Great App - increases consumer confidence and reduces return rates

Rudsak
Canada
2 days using the app
April 14, 2025

We have been using Seel for a while now and it has been great to offer this feature to our customers. I do believe that it has resulted in additional sales as well. We had a couple of issues and each time Bianca was amazing to go above and beyond to help us through them. Very much appreciated!

Krista Anne's Boutique
United States
Almost 3 years using the app
March 3, 2025

Integrating Seel into our store has been a game-changer! Offering shipping and return protection has increased customer confidence, leading to higher conversion rates. Our customers love having the option for extra protection, and we love the added trust it brings to our brand.

ShopShops
United States
About 1 month using the app
Seel replied March 12, 2025

Wow, thank you so much for the awesome review! It really means a lot to our team to hear that we could deliver the experience you were hoping for. Please know that if there's anything else we can ever do for you, reach out at merchant@seel.com is just an email away. We're grateful to have you as part of the Seel family.

August 26, 2024

I can't get this app to stop charging my customers despite it being turned off and disconnected. Customer support is not helping either. User beware.

Undersummers
United States
Almost 3 years using the app
July 2, 2024

Only been using for a short time. Couple of customers did not understand and checked it in error. May be the way displayed on site. Gave myself a one-year trial period to see how it works but no really complaints so far.

Christines Upscale Resale
United States
4 months using the app
July 2, 2024

Seel has been great for my business. I sell products that aren't really appropriate to return once a customer has used them. For example, if they remove decals from the backing and install them before changing their mind and putting them back on the backing.... Previously customers would try to send those back to me for a refund. There's no way I could sell it to another customer so it would be a loss for me every time that happened. Now with Seel, I've been able to update my return policy so that returns are only available if the customer purchases the Seel Return Protection at checkout. AND, if someone does want to initiate a return, that's work I don't have to do anymore since it goes through Seel.

Brave Wolf Customs
United States
About 2 years using the app
June 25, 2024

More than an app. The app works well and as promised. My customers feel very comfortable to buy from us with a return policy, which this app handles without products needing to come back to us.

The app integrates easy with the site (they do all the work) and it works seamlessly. Support is personalized and responsive.

Very happy with how this app has helped my online sales grow.

Swap Boutique
United States
9 months using the app