Reviews (4,701)

Overall rating
4.8
Counts per rating level
  • 81% of ratings are 5 stars
  • 13% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 2% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this app as very easy to set up and use, with an editor similar to Shopify’s. They like the professional templates, strong Shopify integration, and simple automations for welcome and abandoned cart flows. Many say it replaces tools like Mailchimp, delivers strong open and click rates, and offers reliable deliverability, useful analytics, and good value—especially for small and growing brands using both email and SMS.

August 8, 2025

This app was honestly GREAT for years, but as other reviewers have noted, an update was made recently that forces my shoppers to land on my site with Canadian settings. There is no way to change the URL they prepopulated with "en-canada". This is happening with the "Products" component in the email builder which is obviously the the most important thing to do right.

I had a huge campaign that depended on this email and only realized afterwards that all the product links were broken. So many lost sales because of this....

Lost Tag
United States
Over 1 year using the app
August 7, 2025

I just started using Shopify and I am impressed with all they have to offer. I sent my first email marketing ad yesterday and I am already seeing activty.
So far so great!!
YANKEETRADERS

YANKEETRADERS
United States
6 days using the app
July 31, 2025

Overall it's really easy to use and a great free alternative to a paid platform like Klaviyo. The formatting options are quite basic and sometimes glitchy, for example sometimes including a hyperlink changes the font on that section when the email goes out, but isn't visible to me in the draft.

Five Valleys Hamper Co
United Kingdom
6 months using the app
July 29, 2025

this app is so much easier to use for Shopify stores; linking directly to my products, discounts, pictures, I no longer have to upload separate pictures and links and now can send a great sales campaign sent in under 10 minutes!

Angelic Jewelry
United States
About 3 years using the app
July 21, 2025

So far I have enjoyed the app. It is easy to use and has some wonderful features. I do wish there was a better catalog of free images and gifs to use in the body of the email but overall I'm really happy with it and thankful that I have a way to stay connected with my customers.

Rustic Oils
United States
8 months using the app
July 17, 2025

I've just started using the Shopify Email App, and I have very easily created 4 custom email notifications templates. The app is easy to use and is easily customised. I created test runs in real time which allows you to edit if need be. I'm looking forward to exploring more as I continue on with the marketing side of things. :)

Madam Lampshade
Australia
5 months using the app
July 13, 2025

It suits me, easy to use, but I’m none to technical, if you are a professional its probably not enough for you. For me it’s simple to use for basic marketing emails.

Laser Skin Clinics
United Kingdom
Over 1 year using the app
July 6, 2025

Easy to use and very effective! We love how simple it is to choose templates and customize them with our information. Shopify Email makes it easy to engage with both potential and existing customers, which helps us build stronger relationships and improve customer retention. Highly recommend!

Above The Rest
United States
3 months using the app
July 1, 2025

I have been using a paid email platform for 3 years but now wish I'd got started with Shopify email sooner. It's does all I need to do and is included in the Shopify subscription. Creating links is a breeze as it integrates directly with your store. Also no more concerns over synching subscribers across platforms. Recommended.

Tim Platt Fine Art Photography
United Kingdom
Almost 2 years using the app
June 29, 2025

Shopify email has saved us a ton of money and the pricing is upfront and clear to understand. That being said, I would like some more robust analytics to filter how each automated campaign is dong. I have to do some more leg work to get the data I want vs. Klaviyo, but the savings are what matters when running a business and the interface is much easier to use on the front end and pretty much does the bulk of what other service providers offer. I'm confident Shopify will continue to make their email capabilities more robust as it evolves. I'm always open to help in building these out from my perspective should they reach out.

Stupid Car Tray
United States
Over 1 year using the app