Reviews (4,698)

Overall rating
4.8
Counts per rating level
  • 81% of ratings are 5 stars
  • 13% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 2% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this app as very easy to set up and use, with an editor similar to Shopify’s. They like the professional templates, strong Shopify integration, and simple automations for welcome and abandoned cart flows. Many say it replaces tools like Mailchimp, delivers strong open and click rates, and offers reliable deliverability, useful analytics, and good value—especially for small and growing brands using both email and SMS.

October 10, 2025

easy to use! I wish we had more font options but the functionality is great.

Busy Witch Box
United States
About 2 months using the app
October 8, 2025

Really easy to use and intuitive. We have never marketed to our subscriber list before and it is really paying off!
Generating sales from one easy campaign, of what we would usually generate in a month with zero marketing.
Customisable templates keep us on brand and automation enables us to mail out to different customer segments according to timezones, maximise engagement.

Devilskin
New Zealand
About 2 years using the app
October 8, 2025

I have been utilizing Shopify email marketing for several years, and I've noticed a significant increase in traffic to my business. It's incredibly user-friendly, and I highly recommend it to anyone who is starting their own business. Whether you're looking to reach new customers or engage with existing ones, Shopify email marketing tools offer a seamless way to craft and send personalized messages that resonate with your customers.

The Little Soapmaker
United States
About 3 years using the app
October 6, 2025

It would be better if more templates focused on other countries/holidays etc. Not everyone that uses Shopify is in the USA

19 Mosaics
Australia
Over 1 year using the app
October 6, 2025

helps me stay connected to by customers and draw them back in with discounts. Very useful tool to have an its a huge help being able to view all the data!

Coffee Not Gas
United States
About 1 month using the app
October 1, 2025

I find the email app easy to use, I am however disappointed at the 'open rate' of my emails. I am not sure if this is on me or Shopify?

FostersFields
Canada
Almost 3 years using the app
September 24, 2025

It's very intuitive. I was nervous to use this, but it's working great. My store has seen the benefits almost immediately.

Childish Plates
United States
About 2 years using the app
September 24, 2025

It does the job, but I can't use CTRL+Z for text editing and I can't send a single email to multiple different segments at the same time, I have to duplicate and select a different Segment which is silly.

Vegan Supply Wholesale
Canada
Over 2 years using the app
September 23, 2025

The app did not want to work - I had to access it from a different place in the Shopify app and after several failed attempts I finally got it sent. Unfortunately the mailing list I have selected was cut short and only a third of my clients was picked for the mailing list in the process

BOSKIND CREATIONS
South Africa
Over 2 years using the app
September 18, 2025

Really great app linking to products and live discounts. To improve it would be good if products could link through to variants as well. Also would be better if templates for different sections could be saved to the library to use again in different designs, rather than just entire email templates.

Knot & Grain
United Kingdom
Over 1 year using the app