Reviews (4,702)

Overall rating
4.8
Counts per rating level
  • 81% of ratings are 5 stars
  • 13% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 2% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this app as very easy to set up and use, with an editor similar to Shopify’s. They like the professional templates, strong Shopify integration, and simple automations for welcome and abandoned cart flows. Many say it replaces tools like Mailchimp, delivers strong open and click rates, and offers reliable deliverability, useful analytics, and good value—especially for small and growing brands using both email and SMS.

March 6, 2025

I wish it were easier to change the width of photos and/or to put together two or three together, but otherwise I'm enjoying using it!

Karen Grey Books
United States
11 months using the app
February 22, 2025

I would recommend it because it is easy to use.

It would be improved if email had an integration with my blog post, so I could send it out seamlessly with publication.

REIMI Botanicals®
United States
Almost 3 years using the app
February 19, 2025

I love how easy it is to use. I especially appreciate the "oops you need to fix this" at the top when I forget to add links to my buttons - that way my customers will never be left with unclickable links.

The Purple Alligator
United States
About 5 years using the app
February 14, 2025

BEWARE! There are a lot of small problems with this app, however the biggest by far was the Black Friday Incident where no one could send out emails. The second HUGE issue is that they have hidden sending limits. They don't disclose this to you UNTIL you hit their hidden sending limit thus preventing you from sending or scheduling emails. Oh and best part? When you do hit the hidden sending limit and they disclose this to you - it is INACCURATE! They wouldn't let us send or schedule an email cause our limit is 200,000 emails in a day. Guess what? We didn't even send 100,000 emails. Oh and support is absolutely no help whatsoever. Save yourself the time, trouble and money by going with a third party email system that is made for ecommerce companies with an actual decent email editor. Oh and I should also mention our email stats are all in the green, so great stats and still cannot send emails. Now we have to migrate to a new platform and start email warming all over again. What a huge waste of time.

FabricMegaStore.com
United States
9 months using the app
February 12, 2025

Easy to build from templates, easy to edit and create good looking, functional email campaigns that drive results.
Very happy with the move away from Mailchimp!

Troutlore
Australia
About 2 months using the app
February 10, 2025

Newsletter sent, WOW alignments are ruined, product titles overlapping.
you contact support they say its working as its supposed, and OFC refers you to shopify experts!
I am already paying Shopify! why would i pay more to experts!

*The emails alignment never works on Yahoo mail! and they will refer you to Shopify experts!

Almuftah Center
Qatar
Almost 5 years using the app
February 5, 2025

Simple but I still have to spend some time getting the email lists together. I wish they would allow us to embed videos or Instagram posts right from our content folder. I have tried uploading my videos that are 48 seconds to Youtube but it forces it into Shorts so I’m unable to add it to my emails. I also wished there were more and better templates for girls or the beauty industry.

Sherrieblossom
United States
8 months using the app
February 4, 2025

The app is easy to set up and easy to use. I think it would be great if we could tweak the HTML code, to update spacing between sections especially!
Also, why don't you use the same gallery as the website - this would be much easier, as most images are already there, and it is searchable. For emails I have to keep scrolling all the way to the end to find my logos to add them to a different template

Póchette
Ireland
6 months using the app
January 29, 2025

We've been using the app for over a year and we really love it. However there are a few things the app is missing that would make it even better:

1. Image search: It would be great if we had the ability to search for a particular image rather than scrolling to find it or uploading a gazillion copies of the same one.

2. Collection section: Currently only products can be added. Adding a collection requires a workaround of adding an image, linking the image and button to a particular collection, etc.

These two upgrades would really make Shopify Email reach the next level. Other than that, we love the app. It's a must for any business small or big.

by valenti®
United States
Over 2 years using the app
January 20, 2025

So happy to move from Mailchimp.
This has a lot of the features we want and we have peace of mind that Shopify is behind this, with its great support. We got excellent and speedy help from Shopify support about migrating our customer data and the tags that we created in Mailchimp. Everything went very smoothly.

The amount of emails we send also means we are still in the free bracket, which is great, as it was starting to cost us a lot with Mailchimp, and we didn't want to make a costly mistake going to a competitor, only to find out that it was terrible as well. Shopify email made it easy for us to switch.

It could do with some more analytics, but its good value and those would be nice to haves.

Great to be able to make automations as long and as complex as we want. Mailchimp asked for more money for every little feature. Mailchimp support was also non-existent.

Only thing we would want to have right now is to be able to set an email sender alias which is different from the store name.

Marianne @ Søagergård Regenerativt Jordbrug
Denmark
Over 1 year using the app