Reviews (4,703)

Overall rating
4.8
Counts per rating level
  • 81% of ratings are 5 stars
  • 13% of ratings are 4 stars
  • 3% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 2% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants describe this app as very easy to set up and use, with an editor similar to Shopify’s. They like the professional templates, strong Shopify integration, and simple automations for welcome and abandoned cart flows. Many say it replaces tools like Mailchimp, delivers strong open and click rates, and offers reliable deliverability, useful analytics, and good value—especially for small and growing brands using both email and SMS.

January 16, 2025

I LOVE the Shopify email app! I really love how all my products are automatically integrated into emails. It has saved me SO much time over what it took me to manually link products in my old email provider, FloDesk, that I was paying for. Thanks Shopify!

Marcy Brennan Art
United States
About 1 year using the app
January 14, 2025

I wish Shopify Email offered a template specifically for sharing blog posts. While the "Newsletter" template works great for monthly updates, I would love a nurturing email template for weekly value-based content. Since Shopify emphasizes blogging and has a great blog integration, why not include a dedicated email template for sharing blog posts and similar content?

Poortopia
Netherlands
Over 2 years using the app
January 8, 2025

Great for email campaigns. Unfortunately it doesn't have sms capabilities, so you need a separate paid app for that. It would be great if Shopify could add sms functionality

Unrooted Wines
United States
3 months using the app
December 23, 2024

I've been pretty happy with Shopify Email as an alternative to more expensive options. I'm trying to make more use of email marketing in general, and currently send very few, but overall it's been very easy to use the templates and tools provided.

Camp Catskill
United States
About 3 years using the app
December 20, 2024

Super simple to use. One thing I would love to see is a resend option. Resend to the people who didn't open you original send.

Hope to learn more and do better with your newsletter as I am moving away from Mailchimp.

Ocean River Sports
Canada
About 2 years using the app
December 9, 2024

Would Highly Suggest.

Pros
- Only Pay for what you use not a monthly fee
- Super easy to use
- links everything directly from your store reducing clicks!

Cons
- Can take up to 4 hours for emails to be sent
- Emails not sent all at once

RegattaSport
Canada
6 months using the app
December 5, 2024

I am an amateur user of email applications, so take that into consideration. BUT, for me and my current, simple, needs, it has been very easy to use. Also, my volume is very low so I have not passed beyond the FREE tier, which has been awesome (I look forward to getting into the numbers that are big enough to have to pay for as that should mean my business is doing well). And, I like that it is basically built into Shopify, making it very easy to use.

OpenCase
United States
8 months using the app
December 1, 2024

So helpful in sending emails I switched from another email provider and strictly use this now. It is great you can see all the details you'd want to and make customer segments to send different emails to different groups.

Hue Complete Me
United States
Almost 4 years using the app
November 30, 2024

It takes the emails all day to send. Some will say send and then when i look at the engagement it’ll say 0 emails were sent. Messing up my promotions.

It’s a great app but needs to be worked on

IvoryKayeCo.
United States
6 days using the app
November 29, 2024

The biggest fail in Shopify's history? Well, Shopify you've been asking us merchants for months - "Are you ready for for BFCM?" Well, yes, I was - got all my extra stock in, extra employees for packing the orders next week - lovely. Then - Shopify Email decides not to work on Black Friday!!!!! Utterly shambolic. Yes, I was ready, but YOU weren't. This is inexcusable. Back to MailChimp for me now. You've literally cost me £1,000's in revenue. It is amateurish from you. Shame on you, Shopify.

The Artists Quarter
United Kingdom
Over 4 years using the app