Shopify Messaging

Dreadful bounce rate and hopeless support. I have been using Mailchimp, integrated with Shopify for many years. Being fully integrated, our mailing list is automatically synced between the two. As Mailchimp has become so expensive for small businesses, I decided to try sending campaign emails from Shopify - campaigns very similar in content and length as previously sent from Mailchimp. My Mailchimp bounce rate on the last email sent on 1 Nov was 0.15% which I'm sure you will agree proves the list is pretty good. The very first campaign I sent from Shopify led to 5.7% bounces! I explain this to Shopify support and they just send AI generated suggestions that make no sense to my problem, passing me from support person to person in the hope I will go away. One phone call would sort this out but that's not possible nowadays.

They leave me no choice but to stick with Mailchimp - and if this is an example of what to expect from today's support after 9 years of being with Shopify then I must consider moving my store to a better competitor.

Oh and disregard Shopify's assertion here that I have been using the App for a year - they may have auto-installed it a year ago, but I only started using it in Nov 2024.

Moved over from Klayviyo - this app is quick easy to use and when combined with Flow can pretty much do everything I need in an email marketing solution.

My Gmail promo campaign is now going to spam or the “PROMOTIONS” tab in other Gmail accounts. It was working fine until 2024, but it seems Google has changed something related to domains and DMARC. Despite having a domain with Shopify, I couldn’t get the app to run properly like I used to years ago.

In short, my campaign is not effective because customers are not receiving the Black Friday promo.

Update: 7-16-24 I could not find a way to reach out for suggestions to improve the app so putting it here: Please add the ability to exclude specific customer segments from a campaign's audience. For instance, I may want to send a weekly message email to all subscribers in English speaking countries, but exclude France, Italy and Germany.

Review 11-16-25: I've been using this after switch from Klaviyo and like it so much better. All my "stuff" in one place. Create your colors/templates and go from there. Email program is robust and fairly intuitive. Make sure to have your DMARC aligned with Shopify to prevent issues. I still think Shopify could add more features such as showing what individual recipients opened, clicked on, etc. That is a feature I would like to see. Might be there and I'm missing it. Overall, happy right now.

Beautiful, Easy to use.. 10 STARS!

After Struggling and Cursing my way through an entire year with Klaviyo I was to the point I was NOT ever going to send another email again. I teach people how to make things pretty & I sell things to make things pretty.. So have an interface that had terrible templates that were so ugly ( Klaviyo) that took HOURS to customize and code. It is a breath of fresh air to use Shopify's emails.

It is SIMPLE.. if you are looking for all the bells and whistles this might not be for you. But after a year of having every metric under the Sun, not being able to use them.. and then finding 1/2 the sales that were being captured in the 'email metrix' were actual not really coming from email.. this is for me.

If you are someone looking for an EASY, streamline email option, this is it. If you are a Solo human like I am .. doing it all.. this probably is perfect for you.

If you HATE Klaviyo because you found it HARD to use & ugly .. this is ALSO for you!!!

Very easy to use. It allows you to be efficient with your time to get great newsletters out to customers so you can generate increased sales!

The email automation is good. Some of the items like social media input should stay in place and edited as needed. Templates available could be more creative going forward and more AI with details. But overall its a good feature easy to manipulate and the fact that you dont have to leave the app to create a email is a plus and of course its in the subscription no extra cost to cover.

Easy to edit and very versatile. Wish there were more templates to work from for the special events and discounts throughout the year.

It does what it says on the tin, its easy to use and change the templates. I have set up several automatic workflows as well as sending out newsletters.
I'm not always sure it picks up all of the purchases created by the emails though but that could be the customers journey. Either way I'm getting more sales using this app and its easy to use

I have enjoyed the Shopify App it has giving ways to boost my online marketing. I am able to see where I get the most sales from, I like how it keeps track of your inventory.